RESEARCH

ABSTRACT

E-money systems have revolutionized global business transactions through digital payment methods. This quantitative correlational study aimed to assess the awareness and acceptance of e-money among individuals in Balayan, Batangas. Employing quota and purposive sampling, 100 participants aged 21 to 70 completed a survey questionnaire. Statistical analysis revealed that consumers were aware of e-money but lacked comprehensive knowledge. They acknowledged the convenience of e-money for online shopping and expense tracking. Age significantly influenced acceptance, while gender did not exhibit a similar effect. Significant differences were observed in awareness and acceptance levels. Recommendations for improving acceptance include administrator-led campaigns, business incentives, consumer education, financial institution partnerships, and integration into student curricula. The study underscores the need for targeted strategies to translate e-money knowledge into practical use. Future research should explore adoption trends over time, barriers, and the impact of regulations on e-money utilization.

KEYWORDS

E-money, Digital payments, Awareness, Acceptance, Consumer adoption, Financial technology

CITATION

Oñate, A. D., Pacis, P. P., Secreto, M., Villaranda, R. J., Sobrevilla, M. B., & Mangarin, J. (2024). AWARENESS AND ACCEPTANCE OF BALAYEÑOS TOWARDS THE USE OF E-MONEY SYSTEMS. GUILD OF EDUCATORS IN TESOL INTERNATIONAL RESEARCH JOURNAL, 2(1), 1–16.
https://doi.org/10.5281/zenodo.10892993